![]() ![]() User Interface (UX and UI)Īs a streamer, you’ve got to be aware of how the experience (UX) and interface (UI) is for your audience. If you’re solely a gamer, however, then Twitch remains the go-to platform for viewers interested in finding new streamers to watch. Verdict: If you’re a streamer who wants to make a name for themselves in a non-gaming niche (or a gamer who wants to diversify their content), then YouTube may well be the better choice for your channel, since users already know to go to that platform to search for niche interests. On the other hand, YouTube’s popularity stems from the fact that the site hosts videos of literally all kinds.įurthermore, because Twitch focuses on live streams only, there is no ‘evergreen’ quality to content found on the platform, whereas YouTube is all about evergreen videos (videos which will be accessible and retain value over time). Twitch has earned its reputation as a platform almost exclusively for people to stream whilst playing their favourite games. There’s ASMR streamers, live streams of people sleeping or eating, travel vlog streamers, reaction video streamers, and so much more. Streaming today can feature just about any type of content imaginable. ‘Streaming’ is often thought to be synonymous with ‘gaming’, but as recent Twitch scandals have shown, this is not always the case. YouTube isn’t great for beginners, but has a much larger overall usership, meaning that for already well-established streamers, it can open new doors. Verdict: If you’re just starting out, Twitch makes it much easier to be discovered and start to build a following of genuine fans. The search function on Twitch is also much more user-friendly, ensuring that users can easily navigate the site and stumble across small channels producing interesting content. In contrast, Twitch - though not perfect - does a much better job at shining the spotlight on small streamers just starting out (especially if they’re playing niche games). Even when it does push livestreams (above pre-produced video content), it generally shows strong bias toward only the very largest channels on the platform. ![]() YouTube does a pretty poor job of promoting livestreams to channel subscribers, let alone to random viewers. By the same token, all 140 million of Twitch’s active monthly viewers visit the platform to tune into live streams, whereas only a small fraction of YouTube’s users do. ![]() YouTube has been around for longer, and as such has a much larger base of active monthly users than Twitch does ( 2.46 billion more monthly users, to be precise). Plain and simple.The first thing I want to discuss is how easy it is to get discovered on Twitch versus on YouTube, and how easy it is to then build a following. ![]() Smaller, less-vocal, less-involved community YouTube Gaming vs Twitch Streaming: Pros & Cons Breakdown Getting Discovered and Building a Following Platform young but innovation is exciting Platform mature but innovation is stagnating YouTube Gaming vs Twitch Streaming: Pros & Cons OverviewĪlgorithm promotes small & large streamersĬan earn passive income when not streaming I’ve studied the issue - listening to arguments for and against both YouTube and Twitch - and now I’m going to break down for you exactly how each platform performs across a range of key metrics. I’m a gamer, a tech-writer, and a qualified researcher who’s coming at this topic without allegiance to either side. Some of Twitch’s highest-earning streamers, like Dr Disrespect, have left the platform in favour of YouTube, whilst YouTube bans and a biassed algorithm make it difficult for new channels to find a foothold. There’s been a huge amount of debate around this seemingly straightforward question, with drama unfolding on both sides of the spectrum. Whether you’re just starting out as a streamer, or you’ve been in the game for a long time but need a fresh perspective, you’re here because you want the answer to one simple question: Which is better for streaming, Twitch or YouTube? Is it better to stream on YouTube or Twitch?: A Gamer’s Guide to Streaming in 2022/23 ![]()
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